WebJunction - Marketing

Marketing

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Guide to Marketing Resources

Spotlight: One Minute Marketing Tips

The Harris County Public Library has been creating a fun set of One Minute Marketing Tips for libraries that are full of easy suggestions to help market your library's resources. It's a great way to share ideas with your colleagues—check it out and maybe you can even create and post your own ideas on YouTube!

Guide to Marketing Resources

Understanding marketing

What's Marketing Got to Do with It?: Marketing trends present librarians with promising opportunities
Marketing the Small Library: a marketing guide for librarians in small public libraries from the State Library of Kansas
Websites and Internet Resources on Marketing: links to external resources and toolkits

Learning from retail

The Customer Focused Library: a nationally recognized retail space consulting firm looks at libraries
What Libraries Can Learn from Bookstores: a comparison of libraries and their retail cousins from the Central Kansas Library System

Brands and branding

Branding Libraries and Their Services (webinar archive): understand how libraries can brand themselves and their services
Harris County Public Library System Brand Manual: treating the library brand as one of its most important assets

Using 2.0 tools for marketing

Building a Social Networking Environment at the Library: Steve Campion, from the Pierce County (WA) Library, reveals the marketing and patron interaction possibilities
Twitter and the Missouri River Regional Library: an easy-to-use social networking tool to stay in touch with its community
31 Flavors - Things to Do With Flickr in Libraries

Marketing to Spanish Speakers

Bilingual Storytime Marketing Video: Columbus Metropolitan Library promotes their Bilingual Storytime with video
Four Keys to Successful Marketing to Spanish Speakers: what it takes to reach a Spanish-speaking audience
Siga Adelante Overall Program Marketing Plan: Oklahoma Department of Libraries plan for marketing a series of workshops for Spanish-speaking patrons
Visit the Marketing section of the Spanish Speakers topic for the full selection of resources.

Visit the Documents and Discussions tabs in this section for the full selection of resources on this topic.

Type	Title	Posted By
pdf	The Possibilities are Infinite/Infinidad de posibilidades An example of an article about National Library Card Sign-up Month written by a Latina journalist from the Hispanic perspective for Spanish speakers.	Jennifer Peterson
pdf swf mp3	Branding Libraries and Their Services Learn ways libraries can effectively brand their servies. November 4, 2008.	Emily Inlow-Hood
	Websites and Internet Resources on Marketing A list of external links.	WebJunction Illinois
	Marketing the Small Library A marketing guide for librarians in small public libraries.	WebJunction Kansas
	Websites and Internet Resources on Marketing A list of external links	WebJunction Central
	Library Administration Bibliography Library titles for the State Library of Ohio Librarans' Toolkit	Jay Burton
	WebJunction Pathfinder: Creating Audio and Podcasts for Your Library Start here for information on creating audio for your library website and podcasts for your library.	WebJunction Central
	Slam the Boards! Predatory Reference and the Online Answer Sites The 10th of each month is Slam the Boards Day, where librarians demonstrate their reference skills on the online answer boards.	WebJunction Central
	Marketing for Dummies This article originally appeared in the Rural Libraries Journal in 2003, and briefly touches on image and branding your library to reflect the needs of your community.	WebJunction Central
	31 Flavors - Things to Do With Flickr in Libraries How to use this photo-sharing website to connect and communicate with your patrons	WebJunction Central
	Twitter and the Missouri River Regional Library The MRRL is experimenting with an easy-to-use social networking tool to stay in touch with its community.	WebJunction Central
	Your Community's Stories Tips on how to publish your library's story.	WebJunction Central
	The Storied Library: Filling In the Story An expansion, with resources, of the "Storied Library" concept.	WebJunction Central
	Expanding Your Story, Finding Their Stories Understand your library's place in your community--both as a physical space and as an influence in people's lives.	WebJunction Central
	Telling Your Story Once your library's story has been crafted, it is time to start telling it.	WebJunction Central
	What's Your Story? In the second installment of his series, Walt talks to small libraries about story and brand, and figuring out what's special about the stories they have.	WebJunction Central
	The Storied Library Your library's most valuable asset might be its stories. Are you making the most of them?	WebJunction Central
	What's Marketing Got to Do with It? Marketing trends present librarians with promising opportunities.	WebJunction Central
wmv	Who Needs the Public Library? (video file) A 9 minute video production from the Central Rappahannock Regional Library about all the people in the community who continue to use the public library in this information age. The video includes multiple profiles which prove libraries to be more essential than ever before.	WebJunction Central
	Be prepared to talk about your library (or yourself) Practice makes perfect when you need to communicate your value to library stakeholders or prospective employers.	WebJunction Central
	Market Your Library Think you can't get the word out about your library's programs on a shoestring budget? These marketing resources will change your mind.	WebJunction Central
pdf	Harris County Public Library System Brand Manual In recognition that a brand is an important asset, Harris County Public Library created a brand manual. The goal is to present a unified and consistent image to the public, so they are able to recognize Harris County as a library system.	WebJunction Central
	Puskarich Public Library: Perfect Partnerships (January 2004) A library in rural southeastern Ohio has developed a broad range of relationships that forms a web of mutual support and good will.	WebJunction Central
pdf	SC Toolkit Chapter 8, Update the Community Publicize and promote your library and its services with a newsletter. This tool will teach you how to maintain a high profile in your community.	WebJunction Central
	The Smartest Card Information about the ALA's "Smartest Card" advocacy campaign.	WebJunction Central
	"Smartest Card" Campaign a Hit in North Carolina Find out how North Carolina is utilizing the 'Smartest Card' campaign sponsored by the Public Library Association, a division of the American Library Association.	WebJunction Central
	Getting Ready to Market the Library to Culturally Diverse Communities A step-by-step recipe for reaching out to immigrant communities and others.	WebJunction Central
pdf	Marketing Guidelines Template Developed for virtual reference services, this downloadable PDF file contains a set of marketing guidelines that is easily adaptable for marketing any library service.	WebJunction Central
	What Libraries Can Learn from Bookstores Chris Rippel of the Central Kansas Library System offers a thoughtful, sometimes provocative comparison of libraries and their retail cousins. In the spotlight are sounds, layout, staffing costs, and even smells.	WebJunction Central